Suburban Inspection | Wix SEO & Google AI Search

Project Overview

Suburban Inspection, a residential and commercial inspection company serving Northville, Livonia, and Southeast Michigan, came to Surf City Designs to expand its search visibility across multiple cities and inspection services. We optimized the Wix website for local search and Google AI search, and built dedicated home inspection, pre-drywall inspection, and commercial inspection landing pages for multiple Southeast Michigan cities.

The Challenge

Suburban Inspection performs residential and commercial inspections across many Southeast Michigan communities, but its website presented that work on a limited set of pages. The company wanted to be found for specific inspection types, including commercial and pre-drywall inspections, in each of the cities it serves, and wanted its certified credentials (Certified Master Inspector Rob Zorzan) and direct client communication to be visible to both buyers and Google's AI-generated answers. The goals were clear: broaden coverage across service and city combinations, strengthen local search visibility, and earn a presence in Google AI Overviews for high-value commercial inspection searches.

What We Did

• Optimized the Wix website's page titles and meta descriptions across key pages
• Rebuilt and expanded service content for home inspection, pre-drywall inspection, and commercial inspection services
• Created targeted landing pages for multiple Southeast Michigan cities around each inspection service
• Wrote AI-focused FAQ content answering the questions inspection buyers actually ask
• Optimized image alt text across the site so search engines could read the visual content
• Strengthened internal linking between service pages, city pages, and credential pages
• Improved mobile optimization for buyers searching on a phone during a contract contingency window
• Submitted updated pages for Google indexing so new landing pages were crawled quickly

SEO Optimization

The SEO work centered on service-specific city landing pages. Rather than one generic services list, each inspection type — home inspection, pre-drywall inspection, and commercial inspection — received dedicated, optimized pages targeting the Southeast Michigan cities Suburban Inspection serves. Page titles, meta descriptions, image alt text, and FAQ content were aligned to those searches, internal linking connected the service, city, and credential pages into a deliberate structure, and updated pages were submitted to Google for indexing. Local SEO signals across the site now corroborate the company's service area and certifications.

AI Search Optimization

We structured Suburban Inspection's services, coverage area, and Rob Zorzan's Certified Master Inspector credentials so Google's AI systems could read and quote them accurately. The work paid off directly in Google AI Overviews for commercial inspection searches in two Michigan markets, where Google's summaries reflected the page content, including Rob Zorzan's credentials and the company's direct client communication.

Learn more about Wix AI SEO & AI search optimization →

Project Results

Documented results captured at the time of checking: "Commercial inspection Ann Arbor": First standard organic result in the captured search and featured in the Google AI Overview. "Commercial inspection Sterling Heights": First standard organic result in the captured search and first provider listed in the Google AI Overview. Google's AI summaries reflected the page content, including Rob Zorzan's credentials and direct client communication. The service-specific city landing pages expanded Suburban Inspection's visibility across multiple locations and search terms — the same optimization now surfaces for residential, pre-drywall, and commercial inspection searches across Southeast Michigan. These are results as captured when checked, not guaranteed ongoing positions.